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Design Projects

Below are a few design projects I've had the pleasure to work on and share with you. Each project reflects a unique challenge, process, and visual solution.

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Project 1

Wave Core

Tech Company

Target Audience: Investors and shareholders, institutional analysts, board of directors, and executive leadership.

Description: WaveCore Semiconductors is a company which specializes in innovative technological solutions and advancements. They needed a way to convey content heavy information in an easy to digest annual report which is required per law each year.

Deliverables: Annual report, logo

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Project 2

Be Well

Luxury Spa

Target Audience: Women who prioritize wellness and self-care, as well as individuals with skin conditions who may otherwise avoid non-inclusive luxury spas.

Description: An inclusive luxury spa offering specialized treatment for any and all skin conditions. The client wanted to emphasize inclusivity of all skin types within their branding in order to create an inviting atmosphere.

Deliverables: Logo, brochure, candle, lotion, sugar scrub

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Project 3

Her Power

Leadership Conference

Target Audience: Women who are in leadership roles for aspiring leaders. Seeking mentorship, community, and networking opportunities,

Description: Her Power is a women’s leadership conference. Created by women and for women to educate and empower women to lean into their feminine power within their leadership roles. Challenging and dispelling the link between leadership

and masculinity.

Deliverables: Logo, flyer, badge design, mug design

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Project 4

IPÉ

Fragrance Branding

Target Audience: Brazilians of any gender. Fragrance lovers who value authenticity and identity.

Description: Ipê is a gender-neutral, premium Brazilian perfume that celebrates local culture through the scent of
the Ipê flower, Brazil’s national bloom. Ipê
offers a sensory connection to Brazil’s natural beauty
and vibrant spirit—setting itself apart from global
brands by staying rooted in homegrown elegance.

Deliverables: Logo, web banners, social media ad, magazine ad

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Project 5

Midiri Enat

Luxury Wine

Target Audience: Wine connoisseurs and enthusiasts, Ethiopian diaspora, wine collectors 

Description: Midiri Enat is a brand which specializes in creating luxury wine. TEJ is a unique honey wine which is directly imported from Ethiopia and made from the finest natural ingredients.

Deliverables: Logo, wine label, wine carrier, magazine ad

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Project 6

MochiGO

Frozen Dessert

Target Audience: Gen Z and millennials, dessert lovers, adventurous eaters, ice cream lovers

Description: MochiGO is a company specializing in frozen dessert treats. It’s unique because it offers mochi on a stick. Mochi is a traditional Japanese rice cake. Wrapping this rice dough around ice cream became a popular frozen dessert. Traditionally enjoyed by hand, placing it on a stick offers a brand new way to enjoy a fun treat without having to touch the mochi to eat it.

Deliverables: Product mockup, logo, 3 packaging designs

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